What works? | Racism. It Stops With Me

What works?

Our Racism. It Stops With Me supporters demonstrate that there are many ways you can respond to racism in different settings.

UWA Racism. It Stops With Me campaign


Twitter Australia

Twitter anti-racism pledge

Twitter Australia pledged to educate its users on how to use social media safely and securely and to use messages that counter racism and extremism. To improve the safety for its users, Twitter Australia updated its policies and processes concerning violent threats and abusive users. It also supports NGOs and community groups by educating them to use Twitter to promote tolerance and diversity, and to counter racist narratives.

Ventura Bus Lines


A woman was racially abused by passengers while travelling on a Ventura bus which is the largest private bus company in Melbourne. This incident received widespread media attention including a post on YouTube. Ventura then joined the campaign and has since installed campaign posters across 800 buses in its fleet. It now has in place driver protocols for responding to racist incidents.

Construction Training Centre


In Queensland, Construction Training Centre the CEO discovered racist graffiti in the Centre’s toilets. After this incident the centre joined the campaign. The managers demonstrated their leadership by encouraging others to adopt a no-tolerance approach to racism. The centre has led a number of activities which show their clear commitment to cultural diversity and reinforce their zero tolerance to racist behaviour. This includes displaying a large permanent anti-racism sign on the front of their building.

Local government

City of Bendigo

When Bendigo City Council granted a building permit to build a mosque in the area anti-Muslim sentiment grew. Council decided to host a community event in the city centre to publicly support tolerance and diversity. The then-Mayor, Cr Barry Lyons, along with more than 500 residents participated in a pledge ceremony with live music and a sausage sizzle. Council asked individuals and local businesses to make personal pledges to stand up to racism which were shared on social media using the hashtag #itstopswithmebendigo. Bendigo is one of Australia’s first regional cities to adopt a Human Rights Charter.


Hobsons Bay City Council

Hobsons Bay window with quotes

Hobsons Bay City Council was one of the first councils in Victoria to support the campaign. The Council has held anti-racism workshops for Councillors, staff and local community organisations. Behind This Smile is a council project where 12 local residents shared their stories and experiences with racism to start conversations and challenge negative stereotypes. Artwork displayed in public places and on the council website accompanies the stories to inspire people to make positive changes in everyday life.


City of Darebin

Say no to racism logo

The City of Darebin developed an Anti-Racism Strategy 2012-2015. The Council ran a number of anti-racism projects. This included the “Say No to Racism Project”, which was designed to equip the community with the tools to address racism by empowering bystanders to challenge racism in a safe and constructive way. A combined DVD and training package was created and rolled out to community service providers and organisations.

Maribyrnong City Council

Maribyrnong City Council committed its support to the campaign at a public event during Victoria's Diversity Week. The Council runs the ‘Raw Elements’ hip hop program on Monday afternoons at Phoenix Youth Centre. It helps young people write lyrics and record songs, and works on using hip hop as a tool for people to tell stories and campaign on social issues. Young people created a fantastic song and video, ‘It Stops With Me’, based on the messages of the campaign.


Victorian Equal Opportunity and Human Rights Commission

Victorian Equal Opportunity and Human Rights Commission developed the Anti- Hate campaign. This was in response to research that showed people were looking for a place they could share their experiences if they don’t want to or can’t make a formal report to the Police or to the Commission. Since it was launched, the website has tens of thousands of visits. The Commission and Information Victoria also built an Anti-Hate Spraymobile phone app.

Community organisations

Multicultural Development Association

MDA is an active promoter of the campaign. It offers staff a range of opportunities to get involved. Staff wear Racism: It Stops with Me cards on their security pass lanyard. They card also includes a QR code which, when scanned with a smartphone, takes users to more information about the campaign on the MDA website. MDA partnered with the Queensland Anti-Discrimination Commission to deliver training on racism and how to make complaints, as part of regular professional development sessions for staff. MDA trainers incorporate the campaign into all their Lifeskills training sessions for newly arrived refugees and asylum seekers.

All Together Now

All Together Now is active in seeking to prevent racism across Australia. The organisation has created a number of anti-racism bystander resources.

everyday racism

Its award-winning ‘One Parramatta’ project encouraged people to reflect upon their attitudes towards people of different racial and ethnic backgrounds. It created seven short films and were screened at Parramatta cinema over 12 weeks.

All Together Now also created an app called ‘Everyday Racism’, which challenges players to live seven days in the life of someone from a different ethnic background. The player receives texts, tweets and videos that gives them a better understanding about other people’s lived experience of prejudice in Australia.

Welcoming Intercultural Neigbours

Picnic picture

Welcoming Intercultural Neighbours was founded to help new residents adjust well into the Gladstone region, Queensland. It builds tolerance and harmony in the region by engaging new and local residents to participate in community programs. Its projects include the Cultural Diversity Youth Forum, in which students from Gladstone high schools discussed new ways to make their community more inclusive.

Brotherhood of St Laurence

Brotherhood of St Laurence recognises the employment barriers faced by refugee communities. The Given the Chance program helps refugees to access and participate in the Australian workforce. It arranges work experience placements, matches people with staff mentors and provides comprehensive pre-employment training. The program relies on the support of Australian businesses such as ANZ bank to achieve its outcomes. Staff from participating organisations also benefit because they get to understand the lived experience of refugees in Australia.


National Rugby League

NRL In League in Harmony march

Sport provides a key avenue for communities to challenge prejudicial attitudes and improve social harmony. The NRL was one the very first organisations to pledge support of the campaign. It runs various projects in the anti-racism and diversity space.

The In League In Harmony project promotes social cohesion and celebrates cultural diversity by working with youth in Western Sydney. It engages young people through high schools and youth centres. NRL values of excellence, inclusiveness, courage and teamwork provide a framework to engage youth in issues of bullying, racism, and gender equality.

Sydney Roosters

Sydney roosters player with program participants

The Roosters Against Racism program addresses racism and prejudice in local communities and educates participants on strategies for countering racism.

Targeted at schools and sporting clubs, presentations are delivered by Roosters ambassador Anthony Minichiello and current prominent NRL players. Players share their stories about racism, explaining to participants how it impacted them and how they were able to overcome the issue. The program encourages school children to promote acceptance, mutual respect and fair treatment of all people regardless of their backgrounds in all parts of their lives.

Football Federation Victoria

football federation victoria

The ‘Don’t Stand By. Stand Up!’ initiative demonstrates FFV’s support for the campaign. This initiative encourages football clubs to pledge to take a stand against racism.

Clubs within the FFV also nominate at least two club officials to undertake its ‘Respect and Responsibility’ course and promote the initiative to club members and networks. The FVV also developed a wide range of resources including information packs, posters, and campaign cards to be used by football clubs.

Football United

Football United is a sports program at University of NSW. It supports refugee and newly arrived young people and families in their transition into Australian society. It’s engaged over 4000 participants. Working with over 50 community based organisations including migrant resource centres, community groups and charities, councils, schools, Intensive English Centres (IECs), TAFE, universities, and football organisations, Football United has involved hundreds of young people, teachers, volunteers, coaches, leaders and community workers within some of the country's most disadvantaged areas.



University of NSW (UNSW)

UNSW held a public launch event, with ABC TV’s Jeremy Fernandez and comedian Sam McCool, to mark its commitment to the campaign. As part of it own Racism. It Stops with Me @UNSW initiative, UNSW developed an anti-racism animation and uploaded videos of students and staff speaking about their experiences and understanding of racism.

To challenge cultural stereotypes and raise awareness of the damaging effects of racism, UNSW held an art exhibition showcasing ‘Insha’Allah Surfboards’ by Philip George decorated with Islamic and Christian motifs, and a slam poetry workshop and performance with reigning Australian Poetry Slam Champion Zohab Khan.

Image of postcard with painted surfboard   Screenshot of anti-racism graphic

University of Tasmania (UTAS)

UTAS recognised that recently-arrived migrant students and international students are in particular need of support at uni. They are more likely to experience certain kinds of harassment or abuse. They often lack the personal support networks that local students might have.

The UTAS Report It Network provides a pathway for students seek support through the existing channels. The online referral tool makes it easy for witnesses to get quick advice on what steps to take if they see racism or discrimination. Individuals in the university community can act to protect students’ safety and rights.


University of Western Australia (UWA)

The Courageous Conversations About Race (CCAR) initiative is run by UWA. It is a highly interactive ’conversation’ which engages the campus community in a dialogue around race and community harmony.  Staff and students are encouraged to become comfortable with difference, and to reflect on how systemic racial discrimination impacts on the Australian community.

The CCAR initiative is part of the annual UWA staff development calendar. Material is embedded within the curriculum and staff experience across all faculties. More than 3,000 staff and 5,000 students have participated in the workshops and has involved fourteen universities in Australia and New Zealand.


University of Western Sydney (UWS)

Since signing up to the campaign, UWS developed The Challenging Racism Project in conjunction with academics at other universities. The project looks at why bystander action is important and what bystanders can do when they witness racism.

Find out about Challenging Racism project, visit their website.