Good practice case studies

Our supporters have shown their support for the campaign in a variety of ways. Take a look at these good practice examples to see a range of activities that supporters have undertaken in the areas of business, local government, the public sector, education, non-governmental organisations and sport.

If you would like to feature as a good practice case study, please get in touch to tell us what you’ve been doing to combat discrimination and promote racial tolerance.


Twitter Australia

Twitter anti-racism pledge

When Twitter Australia signed-up to the campaign in January 2015, they pledged to educate users on how to use social media safely and securely and to use affirming alternatives to messages of racism and extremism.

Following their pledge, Twitter Australia has updated its products, policies and processes, including violent threats and abusive user policies, in order to improve the safety of Twitter users.

Twitter Australia has also used its platform to support and promote a range of Australian anti-racism initiatives that seek to combat racism and promote diversity, and has held hands-on workshops in Sydney, Melbourne and Canberra to educate NGOs and community groups to use Twitter to promote tolerance and diversity and counter racist narratives.

Construction Training Centre


The Construction Training Centre became a supporter in 2013 after their CEO was outraged at the discovery of racist graffiti on one of their toilet doors. As centre managers that conduct training for other organisations onsite, they wanted to demonstrate their leadership and encourage others to adopt a no-tolerance approach to racism. After this incident, the centre decided to join the campaign and it is fantastic to hear that since then, the centre has reported no experiences with racist attitudes or behaviours onsite!

To promote their support of the campaign, the centre has undertaken a number of activities which demonstrate their commitment to cultural diversity and reinforce their zero tolerance for racist or discriminatory behaviour, including displaying a 1.5m x 1.5m permanent sign in a clearly-visible and prominent location on the front of their building and promoting the campaign in the office and in their e-newsletter.

To find out more about the centre’s support for the campaign and to read their pledge online, visit their website.

Ventura Bus Lines


On 11 November 2012, French woman Fanny Desaintjores was racially abused by fellow passengers in Melbourne, while travelling on a bus operated by Ventura. Footage of the incident was posted on YouTube, and received widespread media attention. Ventura (the largest private bus company in Melbourne) signed up as a supporter of the campaign in the following month.

The company has since installed campaign posters across 800 buses in its fleet.

They have also developed driver protocols for responding to racist incidences in future. Drivers are requested to:

For more information about Ventura Bus Lines, visit their website.

  • Pull your bus to the kerbside where safe to do so and apply maxi break
  • Open all doors to allow the offender or victims to exist your bus
  • Notify your operations supervisor of your exact location and circumstances of the event
  • If safe to do so, advise the offender to cease their actions, that the event is being recorded and that the Police have been called to attend
  • Update Operations as to whether you will continue with the service or wait for the police.

Local government

City of Bendigo

The City of Greater Bendigo signed on to the campaign in July 2014 in response to increased anti-Muslim sentiment stemming from a council decision to grant a building permit for a mosque in the area. To publicise their support for tolerance and diversity, the local council made an announcement and organised a community event in the centre of the city where the former Mayor, Cr Barry Lyons, was joined by more than 500 residents to mark Bendigo’s official support for tolerance and diversity. The pledge ceremony was accompanied by live music and a sausage sizzle.  Leading up to the event, the council asked individuals and local businesses to make personal pledges to stand up to racism, which was shared on social media using the hashtag #itstopswithmebendigo.

In October 2014, the City of Greater Bendigo formally adopted a Human Rights Charter, becoming one of Australia’s first regional cities to do so. Built upon the four key rights of freedom, respect, equality and dignity, the Charter is designed to guide future practices and procedures of the Council in its operations and areas of responsibility. In particular, the Council hopes “The Charter will inform the work of the City publicly, especially when advocating for the disadvantaged or marginalised, which will help to promote the importance of human rights and social justice to residents”. In November 2014, the Charter was officially launched by the Australian Race Discrimination Commissioner Dr Tim Soutphommasane and Victorian Human Rights Commissioner Kate Jenkins.

Read the City of Greater Bendigo’s Human Rights Charter here.

bendigo bendigo

Hobsons Bay City Council

Hobsons Bay window with quotes

In October 2012, Hobsons Bay City Council became one of the first councils in Victoria to pledge support for Racism. It Stops With Me.

In support of the campaign, Hobsons Bay City Council has committed to working to increase understanding of racism and its impacts among staff and the local community. To do this, the Council has undertaken various activities, including holding anti-racism workshops for Councillors, council staff and local community organisations, asking staff and Multicultural Advisory Group members to make individual pledges of support for the campaign, and developing projects to celebrate diversity and challenge racism.

One such project is Behind This Smile, a community art project developed in 2015 to promote cultural diversity in the community. As part of this project, 12 local residents from diverse backgrounds were invited to share their stories and experiences with racism. The artwork which accompanies these stories is displayed at various public spaces and the stories are available for download on the Council’s website.

This project aims to start conversations about racism and its impacts, to challenge negative stereotypes and to inspire people to make small positive changes in their everyday lives.

Find out more about Behind This Smile on the Hobsons Bay City Council website.


City of Darebin

Say no to racism logo

In consultation with the community, the City of Darebin has developed an Anti-Racism Strategy 2012-2015 which envisions a “racism-free Darebin, where our community’s diversity is valued, celebrated, respected, embraced and leveraged.” As part of this Strategy, the Council has implemented a number of anti-racism projects, including the ‘Say No to Racism Project’, which was launched in September 2014. This project is designed to equip the community with the tools to address racism by empowering bystanders to challenge racism in a safe and constructive way. Through a combined DVD and training package, the project is being rolled out to community service providers and organisations to teach participants to:

  • Be able to acknowledge and appreciate the ambiguous nature of racism.
  • Have an increased understanding of the impacts of racism.
  • Be aware of the social and personal barriers to bystander intervention.
  • Use practical strategies and language skills to take safe, constructive action against racism.
  • Recognise the potential of bystander action in creating anti-racist social norms.

Find out more about the City of Darebin’s anti-racism strategy and projects on their website.

Maribyrnong City Council

Maribyrnong City Council launched its support of 'Racism. It Stops With Me' at a public event during Victoria's Diversity Week in 2013.

The Council facilitates the ‘Raw Elements’ hip hop program on Monday afternoons at Phoenix Youth Centre. This program helps young people write lyrics and record songs, and works on using hip hop as a tool for people to tell stories and campaign on social issues.

After signing up to the campaign in 2013, the program developed a fantastic song and video based on the messages of the ‘Racism. It Stops With Me’ campaign, entitled ‘It Stops With Me’. Watch the video here.

Public sector

Victorian Equal Opportunity and Human Rights Commission

The Anti-Hate campaign has been developed by the Victorian Equal Opportunity and Human Rights Commission in response to research that showed people were looking for a place they could share their experiences if they didn’t want, or were unable, to make a formal report to the Police or to the Commission.The campaign has three main aims:

  • To give people a way of reporting what has happened to them if they experience discrimination such as racism, homophobia or sexism, if they witness discrimination in their community or see it online, and when they come across graffiti that is hateful and offensive.
  • To provide a place where people can tell their stories of how they have stood up against hate and to share ideas others can use to take a stand against all forms of discrimination.
  • To give people tools to stand up against hate themselves – from online tools that can be used to respond to offensive posts, to tips on how bystanders can help if they see hate occurring on a bus or at school.

The website has had tens of thousands of visits since it launched in August 2012 and the Commission is working with Information Victoria to build it into a mobile phone app. We’re also working with the Victorian Department of Education and Early Childhood Development on promoting the message to schools and speaking to community groups about how to further develop the site as a third-party reporting tool.

The Commission welcomes suggestions and new ideas for Anti-Hate and encourages people to request an Anti-Hate kit and share their experiences by visiting their website

The Queensland Government Department of Aboriginal and Torres Strait Islander Partnerships


The Queensland Government Department of Aboriginal and Torres Strait Islander Partnerships became an official campaign supporter in early 2014. This was both in celebration of Queensland’s cultural diversity but also recognition that racism, prejudice and discrimination still exist in the state. The campaigns messages reflect existing initiatives instituted by the department which promote and welcome diversity and seek to address barriers to social and economic participation.

The Department asked staff members to demonstrate their commitment for the campaign by making individual pledges to combat racism, which are published on their website

Non-government organisations

Welcoming Intercultural Neigbours

Picnic picture

A non-for-profit organisation based in Gladstone, Queensland, Welcoming Intercultural Neighbours was formed in February 2010 in response to the need to help new residents integrate into the Gladstone region. The organisation seeks to build tolerance and harmony in the region by engaging new and local residents to participate in community programs and delivering cultural and integration services to businesses, industries and other community organisations. 

In December 2014, Welcoming Intercultural Neighbours became a supporter of the Racism. It Stops With Me campaign. This aligns with many activities and projects that the organisation has developed to promote cultural and social inclusion in the area, including a Cultural Diversity Youth Forum in October 2014, which brought together students from Gladstone high schools to discuss cultural diversity and the challenges faced by young people from different cultures when they move into the area. The forum was aimed at engaging students to think about new ways to make their community more inclusive.

Welcoming Intercultural Neighbours also facilitates the Gladstone Youth for Cultural Diversity Group, which is open to young people aged 12-24 and aims to open a dialogue based on stories and experiences, and facilitate cultural events and activities in order to promote respect and understanding in the community.

In August 2014 the Welcoming Intercultural Neighbours organisation was recognised at the Queensland Cultural Diversity Awards winning the “Outstanding Community Organisation – Regional” award and in 2015, the organisation was recognised at the Queensland Multicultural Awards, with the Gladstone Youth for Cultural Diversity Group winning the ‘Minister’s Multicultural Youth Award’.

For more information on Welcoming Intercultural Neighbours, take a look at their website.

Multicultural Development Association

The Multicultural Development Association (MDA) has been actively promoting the “Racism: It Stops With Me” campaign by offering staff a range of opportunities to get involved:

For more information the MDA’s activities to support the Racism: It Stops With Me campaign, visit MDA's website.

  • “Racism: It Stops With Me” cards have been developed for all staff to wear on their security pass lanyard. They card also includes a QR code which, when scanned with a smartphone, takes users to more information about the campaign on the MDA website.
  • A “Racism: It Stops With Me” page has been established on the MDA website. This includes brief information about the campaign and links to the national campaign website.
  • Staff have been invited to make personal pledges against racism, with pledges shared on Facebook.
  • Staff have been encouraged to sign a poster petition, which was also used as a tool to raise awareness about the campaign to clients, including new migrants and refugees.
  • MDA partnered with the Queensland Anti-Discrimination Commission to deliver training on racism and how to make complaints, as part of regular professional development sessions for staff.
  • MDA trainers are now incorporating the campaign into all their Lifeskills training sessions for newly arrived refugees and asylum seekers.
  • MDA has promoted the campaign to its partner organisations and networks.

All Together Now

All Together Now was one of the first supporters of the campaign, and has been active in seeking to prevent racism across Australia. The organisation has created resources to educate people about racism and empower them to speak out when they encounter racist behaviour.

everyday racism

One such resource is the award-winning ‘One Parramatta’ project which sought to encourage people to reflect upon their attitudes towards people of different racial and ethnic backgrounds. People were interviewed on the streets of Parramatta on questions concerning race and cultural diversity, and the responses were compiled into seven short films which were screened at Parramatta cinema over a period of 12 weeks.

All Together Now has also created an app, ‘Everyday Racism’, which challenges players to live seven days in the life of someone from a different ethnic background. Over the course of the week, the player receives texts, tweets and videos that seek to enable them to experience what life can be like for people from different backgrounds in Australia.

More about All Together Now can be found here.

Brotherhood of St Laurence and ANZ

Given the Chance is a program that provides refugees with assistance in accessing and participating in the Australian workforce. It was developed by the Brotherhood of St Laurence in 2002 to address employment barriers faced by refugee communities. The program facilitates work experience placements, matches participants with staff mentors and provides comprehensive pre-employment training. The program relies on the support of Australian businesses to achieve its outcomes. For example, ANZ have been a partner in the program since 2007, and have offered 56 work placements with 70% remaining employed at ANZ. The program offers participants:

The program also benefits the staff of participating organisations, by providing opportunities to challenge myths and stereotypes about refugee communities and improve cultural awareness in the workplace.

More than two-thirds of Given the Chance participants go on to find employment or undertake study to improve their chances of finding work and build useful skills.

For more information, or to register your interest in the program, call the Brotherhood of St Laurence on (03) 9288 9900 or email

  • an appreciation of Australian work culture
  • local experience, which is a major barrier for many refugee who are seeking paid employment
  • the opportunity to build professional networks
  • social and economic inclusion.


National Rugby League

NRL In League in Harmony march

In August 2012, the NRL became one of the first organisations to pledge support of Racism. It Stops With Me. In recognition that sport provides an avenue through which to challenge prejudicial attitudes and foster a sense of community harmony, the NRL has undertaken various projects in the anti-racism/pro diversity space. 

In League In Harmony is one such example. Developed in 2013, this project aims to promote social cohesion and celebrate cultural diversity through the language of rugby league. Targeted at schools and youth centres in Western Sydney, it addresses issues such as bullying, racism, social disengagement and gender inequality through working with high school students over a six week period combining theory-based and practical activities around the NRL values of Excellence, Inclusiveness, Courage, and Teamwork. Over the six sessions, students learn to work collaboratively with their peers, both on and off the field, and understand the importance of acknowledging, appreciating and celebrating diversity in their communities.

Participating students are invited to annual Community Harmony Day festival, which in 2015 brought together over 500 students from 15 schools in the region.

This event was followed up by the inaugural In League In Harmony Youth Ambassador Summit in August 2015, which was attended by students from each school that had been selected based on their enthusiastic participation in the NRL’s school social inclusion program. 

A video of the ‘In League In Harmony’ rugby league gala day, featuring interviews with NRL Community Ambassadors and participants can be viewed here. To find out more about the NRL’s In League In Harmony initiative, take a look at their website.

Sydney Roosters

Sydney roosters player with program participants

As part of their support for the Racism. It Stops With Me campaign, the Sydney Roosters launched the ‘Roosters Against Racism’ program in March 2014. This program aims to address racism and prejudice within the local community and educate participants on appropriate strategies for countering racism. According to Helen Saunders, Roosters Community Marketing Manager, the program “has been designed to use the Roosters brand and players to influence positive behaviour, promote diversity and social cohesion; to teach the community that racism is not acceptable and to encourage anyone who is subjected to racial vilification – either by experience or by witnessing an act – to report it.”

Targeted at schools and sporting clubs, presentations are delivered by Roosters ambassador Anthony Minichiello and current NRL players, with the support of qualified program officers. Players who have been personally affected by racism share their stories, explaining to participants how it impacted them and how they were able to overcome the issue. By discussing anti-racism through personal experiences of prominent NRL players, the program aims to encourage school children to reflect on and promote acceptance, mutual respect and fair treatment of all people regardless of their cultural, racial or religious backgrounds in all parts of their lives.

In May 2014, the Sydney Roosters Schools Program, which includes the Roosters Against Racism Initiative, won the Education category at the Clubs NSW Clubs and Community Awards.

Football Federation Victoria

football federation victoria

The Football Federation of Victoria (FFV) instituted the ‘Don’t Stand By. Stand Up!’ initiative to demonstrate their support for the campaign. This initiative encourages football clubs to pledge to take a stand against racism.

As part of the pledge, clubs are required to nominate at least two club officials to undertake FFV’s ‘Respect and Responsibility’ course and commit to promoting the initiative to club members and networks. The FVV has also developed a wide range of resources including information packs, posters, and campaign cards to be used by football clubs.

All of these resources and more information about what FVV is doing to support the campaign can be found at their website.

Football United

Football United is a sports program that has been running since 2006 through the University of NSW. It aims to support refugee and newly arrived young people and families in their transition into Australian society. The vision has evolved to become a program which combines a number of effective mechanisms for engaging and reengaging young people with refugee experiences and disadvantaged youth into their communities, fostering their educational engagement and promoting cross cultural harmony.

Football United has engaged over 4000 participants. Working with over 50 community based organisations including migrant resource centres, community groups and charities, councils, schools, Intensive English Centres (IECs), TAFE, universities, and football organisations, Football United has involved hundreds of young people, teachers, volunteers, coaches, leaders and community workers within some of the country's most disadvantaged areas.

Find out more information here.



University of NSW

In August 2014, the University of NSW became a supporter of Racism. It Stops With Me. To announce their support, UNSW held a public launch event, with the Race Discrimination Commissioner, ABC TV’s Jeremy Fernandez and comedian Sam McCool asked to address the crowd. At the event, which also featured an artistic performance from students at Chester Hill High School, the university launched their own Racism. It Stops With Me @UNSW campaign.

As part of Racism. It Stops With Me @UNSW, the university has undertaken various activities. It has helped develop and promote an anti-racism animation, has recorded and uploaded videos of students and staff speaking about their experiences and understanding of racism, held an art exhibition showcasing ‘Insha’Allah Surfboards’ by Philip George decorated with Islamic and Christian motifs, and a slam poetry workshop and performance with reigning Australian Poetry Slam Champion Zohab Khan. These activities aim to challenge cultural stereotypes and raise awareness of the damaging effects of racism.

Image of postcard with painted surfboard   Screenshot of anti-racism graphic

University of Tasmania

The UTAS Report It Network provides students who have encountered harassment, aggression or discrimination with an accessible online reporting tool which acts as an access point to a campus-based support network.

The Report It initiative aims to make it easier for students to access support if they experience harassment by providing a network of trusted individuals for students to contact. Network members’ role is to ensure students feel supported and to put them in contact with existing reporting channels. UTAS recognised that recently-arrived migrant students and international students are in particular need of support, because they are more likely to encounter certain kinds of harassment or abuse and often do not have the personal support networks that local students might.

The online referral tool was designed with bystanders in mind, making it easy for witnesses to get quick advice on what steps to take if they see racism or discrimination. The goal is to ensure individuals in the university community feel empowered to act to protect students’ safety and rights.

The project shows the value of a targeted response to an identified need. The issue was not that support services did not exist, but that a particular group of students weren’t aware of them or didn’t know how to access them. The UTAS Report It Network provides a pathway for students seek support through the existing channels.

Project partners UTAS Security, TAS Police, OADC, UTAS HR, UTAS Student Centre all provided input, and the project was carefully designed not to duplicate or replace existing processes or services. Rather it encourages more people to act to address harassment, aggression or discrimination at the University.

More information can be found at the Report It website.


University of Western Australia

The Courageous Conversations About Race initiative, implemented by UWA (developed by Glenn Singleton, CEO, Pacific Educational Group) seeks to enable people to develop greater confidence and capacity to work effectively with people from culturally diverse backgrounds. The core element of this strategy is a highly interactive ’conversation’ that has constructively engaged the campus community in a dialogue around race and community harmony, encouraging staff and students to become comfortable with difference, and to reflect on how systemic racial discrimination impacts on the Australian community.

The core component of the CCAR strategy is a transformative workshop that engages participants in an honest and constructive dialogue. Participants are invited, through experiential narrative, values-based exercises, critical analysis and ‘guided’ self-reflection, to:

The Courageous Conversations initiative has received high levels of positive feedback from participants and is now a regular feature on the annual UWA staff development calendar. The material is also embedded within the curriculum and staff experience across all faculties. Since its inception, more than 3,000 staff and 5,000 students have participated in the CCAR workshops and is now being emulated in fourteen other universities in Australia and New Zealand. 


University of Western Sydney

The University of Western Sydney(UWS) has developed The Challenging Racism Project in conjunction with academics at other universities. As part of this project, UWS is looking into why bystander action is important and what bystanders can do when they witness racism. Since signing up the campaign, UWS launched a Bystander Anti-Racism Projectin 2014 alongside their support of the campaign. As part of this project UWS has developed the following:

More information on UWS’ Challenging Racism project, visit their website.

  • gain knowledge around how race, power and privilege interact and play out in contemporary Australian institutions, reflecting the broader society
  • unpack their own unique racial story, linking it to the local, national and global context
  • explore how the combination of ‘whiteness’ and ‘privilege’ contributes directly to race-based inequity and power differentials, and
  • utilise the above insights to drive social and cultural transformation. This final component, when conducted in faculties, is contextualised and discipline-specific e.g. assisting staff in the Faculty of Education to implement a culturally competent curriculum to close the racial achievement gap in schools.
    • A series of anti-racism training workshops to be delivered across the university
    • Communications campaign promoting UWS’ anti-racism policy
    • Cross-cultural community dinners to promote communication between the university and wider community.

Adam Liaw

Adam Liaw
Television Chef & Presenter